7 Web Video Tips From 7 Web Video Pros

Add Your Link In YouTube Description, First!

I attend many social events and media happenings and just wander around sometimes seeking advice on making video for the web. There may be a million more tips and ideas out there so I think I’ll just keep looking. The advice here is very valuable and learned the hard way. We’ve all learned by frequently doing it wrong first.

Take these web video tips for what they’re worth and use them well. If you have ideas to add or questions to ask please do so here as a comment.

In the video I’ve just thrown the camera on several experts and asked them to give a quick tip. None were ‘prepared’ or rehearsed and all were one-take down-and-dirty shoots. The technical details on cameras mics etc. is at the end.



Quick Web Video Tips


1.  Content is King [Randy Barnes]

You know this is true. Countless videos are out there that are shot with a flip camera or smart phone and the number of views can go into the millions.  If it’s cool it will rule!  Keep your content good and worry about the rest later.  Use redneck teleprompter if you need to to stay on point and deliver a clear message.  I would also recommend standing in front of something visually interesting and get away from the very plain backgrounds.  Notice my scene in the openning segment.

2.  Pay Attention to Color [Desiree Peeples]

This was a new one for me but Desiree knows her stuff. I do know that white shirts are not flattering and black is tough in lots of situations. Red is hard for digital camera to ‘read’ so that make sense. Also there’s the stripe thing. Digital cameras will usually make a mess of stripes so use this as you will.  Look in the mirror before you hit the button.

3.  Hold the Shot! [Amani Channel]

Let the action play in front of the camera. Most pros use a tripod to hold steady and truly hate the pan.  Play like a statue and hold still. The HD cameras are very sensitive to any motion at all so use care. Hold the camera with two hands close to your chest, lean on a tree or wall, try a monopod or tripod. If you can shoot action from several positions or angles do it and edit after.

4.  Spread Your Video Everywhere! [Lou Bartone]

Obviously YouTube is the gorilla of video, but don’t stop there. Millions of videos play on other hosts and billions of user can find your video via all the social channels. Facebook, Twitter, LinkedIn, MySpace, Tumbler…. and hundreds more.  Your Grandma knows that you reap what you sow, so sow lots!

5.  You Don’t Even Need a Camera! [Doug Lehman]

Video can be easily made by using slides from a presentation, photos from your phones camera, or any graphic you have rights to. Services like Animoto – Xtranormal – and GoAnimate produce video for you, and allow you to add your voice-over. Keynote, PowerPoint and other apps work beautifully too.

6. Flip Cameras Are Awesome. Still. [Mike Mueller]

This segment was shot with a flip standard def camera and looks and sounds great. The flip has lost lots of respect in the last year but is still the favorite of many web videographers. The camera is incredibly durable and easy to use. The picture is good in about any lighting and the built-in mic is the best in my experience.  Since they have been out of production there’s deals to be had and I will always have on handy. When you fancy pocket camera crashes just pull out the flip. It reminds me of the old Timex ads in that it takes a lickin’ and keeps on tickin’!

7.  Call To Action and Hyperlink! [ColderICE]

If you don’t tell people what to do they will do nothing. If you want them to take an action then say so. Go here do this. Simple. As you’re most likely to post your video to YouTube begin your description with a link – and you must use the full URL starting with “http://…”   It will be active if you do it right.  Start every description with it.


Add Your Link In YouTube Description, First!

Begin your description with a link URL

-Bonus Tip:

watch the video to the very end for this one and find me on Facebook for the how-to.

tech details:

 seg 1 -Randy Barnes /EzVideoGuy

video – iPod Touch
audio – earbuds mic

seg 2 -Desiree Peeples /MommyReporter

video Kodak Zi8 (on monopod)
audio – Zoom H2, AT

seg 3 – Amani Channel /WebVideoChefs
(via Skype & Call Recorder on Mac)

video – his laptop
audio – earbud? or laptop?

Seg 4: Lou Bartone/LouBartone.com

video: Kodak Zi8 (on monopod)
audio: wired Lav

Seg 5: Doug Lehman/Lehman’s Terms of Business

video: Kodak Zi8
audio: wired Lav

Seg 6: Mike Mueller/AreWeConnected

video: flip Ultra
audio: flip Ultra

Seg 7: John Lawson/ColderICE

video: flip Ultra
audio: flip Ultra

Bonus video tip:Randy Barnes

video: Logitech Webcam
audio: Logitech Webcam

Edited in Sony Vegas Movie Studio 10

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